PlayStation Branding
for Sony Computer Entertainment America

PlayStation was ready for a design overhaul; Origin’s aim was to create a host of branding elements that represented the vast, interconnected PlayStation product line. The main design element is the Flow; which is the ethereal, glass ribbon that has welcomed gamers on the UI since the PlayStation®3. Encircling the ribbon are the synergistic, blue dimensional button symbols. The flow is beautifully simple and easily adaptable for a variety of uses. This new brand has helped tie all of the PlayStation regions as one worldwide gaming family.