for Sony Interactive Entertainment America, LLC
We were trusted from the beginning to be a part of one of the world’s greatest console launches, the PlayStation4. During the early stages, we photographed the PS4 in dark hotel rooms across the globe to keep information under wraps and to prevent any press leaks. We collaborated with creator/designer of the PS4 console to create the look and feel that is showcased today. The PlayStation4 redefines rich and immersive game play. Origin made sure to convey this on the final packaging, which set the stage for a global redesign of the entire PlayStation brand.